My Vision for Every Hotel

From time to time when I get reflective, I ask myself why I do what I do. What am I trying to accomplish?

At the risk of sounding grandiose, my vision is to bring every hotel to the place where:

* They understand how the guest’s buying process has fundamentally changed, and how that necessitates a completely new approach to marketing

* They strive to create a truly unique experience that becomes the focal point of all marketing efforts

* They use new media formats to share a realistic picture of what it’s like to be a guest at their hotel

* They use the latest technology to distribute this media

* They publish a lot of incredibly useful, educational content – making guests feel like an insider before they even arrive

* They monitor a wide range of networks on the web to communicate with guests and potential guests – providing a new level of customer service.

* They quickly act on feedback they receive: both in replying to the guest and in implementing the change

That’s what I’m working each day to achieve. It’s what I’m trying to accomplish for my clients. It’s what I hope every hotel will be able to do.