New Free E-Course: 5 Days to Better Hotel Internet Marketing

Are you looking for a concise overview of the best practices in hotel internet marketing? Need to get up to speed quickly on the newest trends and ideas in the industry?

As you know, I spend a lot of time here each day writing about the best new tactics for promoting your hotel. The only thing is that blogs are basically a collection of individual articles – so my thoughts are spread throughout this site. From feedback I received, some of you wanted an introduction to hotel internet marketing in one convenient format.

So I took your suggestions and put together this free email course: 5 Days to Better Hotel Internet Marketing

Here’s what you’ll get

Day 1: The new reality: how the internet affects you (and your guests)

• The big change that’s happened over the past five years or so
• How anyone with $15 and a few hours can prove this
• The real measure of internet marketing effectiveness right now
• Why you need to think less like an elephant…and more like an octopus

Day 2: The most common hotel website mistake & 5 best practices

• A common error 95% of hotel websites are making
• The hard truth about your guests
• A cool experiment we tried with a hotel recently
• Why the average ecommerce website is usually more web savvy than the best hotels
• How to make your offers more compelling

Day 3: How to reach people at each stage of the buying cycle

• The typical stages a person will go through when planning a trip
• The average number of web searches they conduct (this may surprise you!)
• My ‘concierge approach’ to marketing & how it works

Day 4: Online reputation management 101

• Do online reviews really matter?
• An action plan for negative reviews
• How to (ethically) increase positive feedback online
• Unique ways you can profit from a positive review

Day 5: Putting it all together – marketing planning basics

• The biggest problem with traditional marketing plans
• How to quickly develop a lean, agile roadmap for your hotel internet marketing
• 5 questions to assess your hotel’s real need for common tactics
• How to manage your time & resources so you stay sane and get results

I put a lot of work into this, and invite you to enroll for free today.