New series: Hotel Website Reviews (Ground rules & entry guidelines)

Since the best way to learn is through real life examples, I’m going to start a series of blog posts reviewing hotel websites and blogs. (Inspired by Copyblogger’s brilliant Landing Page Makeover Clinic)

Every couple weeks for the next few months, I’ll deconstruct a different hotel website, pointing out changes that could be made to improve effectiveness.

A couple ground rules to ensure fairness & equality:

• To avoid bias, I won’t review any clients’ websites
• I won’t talk with – or get approval from – the website or hotel owner before publishing (to avoid them influencing my analysis)
• I won’t take any money for the reviews (of course)
• All reviews will clearly contain what I like and what I don’t like: nothing will be “sugar-coated”
• I’ll select websites from a wide variety of hotel types – to reflect the diversity of people that read this blog

For a chance to have your hotel reviewed for free, send me with the URL. I cannot guarantee that I’ll review it, but would rather review a loyal reader’s site than someone who isn’t aware of this blog yet.