New series: Hotel Website Reviews (Ground rules & entry guidelines)
by Josiah Mackenzie on June 07, 2009
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Since the best way to learn is through real life examples, I’m going to start a series of blog posts reviewing hotel websites and blogs. (Inspired by Copyblogger’s brilliant Landing Page Makeover Clinic)
Every couple weeks for the next few months, I’ll deconstruct a different hotel website, pointing out changes that could be made to improve effectiveness.
A couple ground rules to ensure fairness & equality:
- To avoid bias, I won’t review any clients’ websites
- I won’t talk with – or get approval from – the website or hotel owner before publishing (to avoid them influencing my analysis)
- I won’t take any money for the reviews (of course)
- All reviews will clearly contain what I like and what I don’t like: nothing will be “sugar-coated”
- I’ll select websites from a wide variety of hotel types – to reflect the diversity of people that read this blog
For a chance to have your hotel reviewed for free, send me with the URL. I cannot guarantee that I’ll review it, but would rather review a loyal reader’s site than someone who isn’t aware of this blog yet. 
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Article by Josiah Mackenzie // June 07, 2009
Josiah spends pretty much all day, every day looking for ways you can use new media and the social web to improve your business. To bring him on your team, you should look at our Insider's Circle program here.
