The #1 Mistake Most Hotel Websites Make

by Josiah Mackenzie on January 22, 2009 1 Comment

Most hotel websites look the same: Home, Rooms, Amenities, Reservations, Contact us.  Maybe even an dynamic flash intro or photo gallery thrown in for good measure.

“Look at us!  Aren’t we beautiful?”

BORING!!!

Here’s the hard truth: Potential guests don’t care about you.

They want to know if you have what they are looking for.
They want to know how you are going to meet their needs.
They want to know what their experience will be like.

So here’s my advice: Develop separate pages on your site for each of your target guest personas. Share your unique selling points with each group in a different way.

Without splitting up your website into separate sections, you can’t deliver this personalized, relevant information.

Focus on potential guests and their needs, not on your property.  You’ll probably end up covering the same material – but it’s how you present it that matters.

So let me ask you this: How does your hotel website provide unique content to each type of guest?



You should enter your email below to receive new tips like this each Monday morning:

Article by Josiah Mackenzie // January 22, 2009 Josiah helps hospitality organizations use technology and the social web to provide better service and generate more profits.

Related articles

Comments

 
  • Greg Rollett // January 23, 2009 @ 12:30 pm Reply

    Josiah – great point. Hotels are still in the corporate mindset when putting together websites. There is no locality or personality. When they discover that 2 way communication and sharing information is a vital part of a consumer purchase, they will begin to grow their business from their slow to convert competitors.

Write a Comment