The #1 purpose of marketing
by Josiah Mackenzie on June 07, 2010
1 Comment
1 Comment
Mihir asks “What is the purpose of my marketing?” Is it to communicate:
- unique features of my product or service?
- how potential customers will benefit?
- how my product or service is different?
Yes, it’s all of those.
But the #1 purpose of your marketing should be retaining your customers.
The cost of obtaining a new customer can be five times more expensive than keeping a current one.
Long-term customers tend to buy more, recommend you more, complain less, and cost you less.
Attracting new guests must play a secondary role to making your loyal guests very happy.
What are you going to do this week to make your guests smile?
[Photo credit: Niffty]
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Article by Josiah Mackenzie // June 07, 2010
Josiah helps hospitality organizations use technology and the social web to provide better service and generate more profits.
+1 347 422 6784
Hmmmmm, I disagree Josiah…
The above was kind of a trick question.
The ONLY purpose of my marketing should be to explain or demonstrate how potential customers will BENEFIT from using my product or service.
Cheers
Mihir