Oyster keeps ‘em honest

I’m a big believer in honest marketing. Tell things like they are.

  • Honesty sets expectations appropriately
  • Honesty prevents guest disappointment
  • Honesty avoids negative word of mouth

That’s why I love Oyster’s Photo Fakeouts feature:

fake

fake-pool

Use media that portrays what it’s really like to stay with you. If something needs fixing, fix it.

But never use half-truths.

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Article by Josiah Mackenzie // January 28, 2010 Josiah spends pretty much all day, every day looking for ways you can use new media and the social web to improve your business. To bring him on your team, you should look at our Insider's Circle program here.

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