Oyster keeps ‘em honest

I’m a big believer in honest marketing. Tell things like they are.

  • Honesty sets expectations appropriately
  • Honesty prevents guest disappointment
  • Honesty avoids negative word of mouth

That’s why I love Oyster’s Photo Fakeouts feature:

fake

fake-pool

Use media that portrays what it’s really like to stay with you. If something needs fixing, fix it.

But never use half-truths.



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Article by Josiah Mackenzie // January 28, 2010 Josiah helps hospitality organizations use technology and the social web to provide better service and generate more profits.

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