I’m a big believer in honest marketing. Tell things like they are.
- Honesty sets expectations appropriately
- Honesty prevents guest disappointment
- Honesty avoids negative word of mouth
That’s why I love Oyster’s Photo Fakeouts feature:
Use media that portrays what it’s really like to stay with you. If something needs fixing, fix it.
But never use half-truths.
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{ 2 comments… read them below or add one }
While sex does sell, I think that in today’s day and age, nothing sells better than honesty.
I am reworking the website for my Mitaroy Goa Hotel with a greater emphasis on visuals and I will definitely keep your blog post in mind!
Cheers
Mihir
Great job, Mihir!