Patrick Bruce: ad agencies are “bamboozling” hotels, here’s how to avoid being a victim [Video]

Pat Bruce is a marketing analyst with over 25 years in the hotel industry. He’s sick of seeing ad agencies “bamboozle” their clients into buying expensive, ineffective marketing.

In this 82-minute interview, we cover:

• [0:25] Pat’s work in the industry
• [6:28] How this problem started
• [10:30] One agency’s policy of “churn and burn”
• [11:10] What causes agencies to behave like this?
• [16:30] The value of having an unbiased 3rd party advisors as you make decisions
• [17:10] The conflict of interest many consultants have
• [27:20] The numbers you need to be watching
• [35:50] Importance of qualifying your keywords
• [41:20] Optimizing one topic per webpage
• [41:40] How a website drove traffic by mentioning a comment by Michelle Obama
• [47:25] How to avoid unintentionally encouraging complaints on Twitter
• [58:00] Why you need to hire an educator (not a consultant)
• [1:02:00] Pricing the contract

Here’s the conversation:

[Prefer audio? Download the mp3 recording]

Get more insights from Pat on his blog….