Comments on: The power of predictability http://www.hotelmarketingstrategies.com/power-of-predictability/ Internet Marketing Ideas for Your Hotel Mon, 30 Jan 2012 16:48:14 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Josiah Mackenzie http://www.hotelmarketingstrategies.com/power-of-predictability/comment-page-1/#comment-844 Josiah Mackenzie Wed, 18 Nov 2009 04:23:17 +0000 http://www.hotelmarketingstrategies.com/?p=2610#comment-844 Interesting...thanks for the link. Interesting…thanks for the link.

]]> By: san diego boutique hotels http://www.hotelmarketingstrategies.com/power-of-predictability/comment-page-1/#comment-842 san diego boutique hotels Wed, 18 Nov 2009 04:14:44 +0000 http://www.hotelmarketingstrategies.com/?p=2610#comment-842 brand name recognition is vital, I saw the special on the history of coca cola and it interviews the marketers. One interesting thing is that they used to send coca cola shipments with the troops at $0.10 per bottle and when they came back home they had a big loyal customer base. Check it out on hulu: http://www.hulu.com/watch/108764/cnbc-originals-coca-cola-the-real-story-behind-the-real-thing scroll to 23 minutes in brand name recognition is vital, I saw the special on the history of coca cola and it interviews the marketers. One interesting thing is that they used to send coca cola shipments with the troops at $0.10 per bottle and when they came back home they had a big loyal customer base. Check it out on hulu: http://www.hulu.com/watch/108764/cnbc-originals-coca-cola-the-real-story-behind-the-real-thing scroll to 23 minutes in

]]> By: Josiah Mackenzie http://www.hotelmarketingstrategies.com/power-of-predictability/comment-page-1/#comment-841 Josiah Mackenzie Tue, 17 Nov 2009 23:49:29 +0000 http://www.hotelmarketingstrategies.com/?p=2610#comment-841 "A brand is a promise" Very well put. “A brand is a promise”

Very well put.

]]> By: Greg McBride http://www.hotelmarketingstrategies.com/power-of-predictability/comment-page-1/#comment-840 Greg McBride Tue, 17 Nov 2009 22:41:22 +0000 http://www.hotelmarketingstrategies.com/?p=2610#comment-840 A brand is a promise to consumers that they will get the same experience every single time. Brands don't just happen. It takes strategy, systems, and buy-in from everyone who is involved in your organization. Those organizations that don't focus on building a consistent brand experience will suffer. When a solid brand strategy is in place and is being successfully implemented, consumers notice. It leads to recognition, recall, and loyalty. Slightly off topic, but my agency has just developed a sensational new in-room branding product specifically designed for the hotel industry. Visit http://www.steamyourmessage.com to learn more. Nothing like this exists in the marketplace…until now. Thanks for your time. A brand is a promise to consumers that they will get the same experience every single time. Brands don’t just happen. It takes strategy, systems, and buy-in from everyone who is involved in your organization. Those organizations that don’t focus on building a consistent brand experience will suffer. When a solid brand strategy is in place and is being successfully implemented, consumers notice. It leads to recognition, recall, and loyalty.

Slightly off topic, but my agency has just developed a sensational new in-room branding product specifically designed for the hotel industry. Visit http://www.steamyourmessage.com to learn more. Nothing like this exists in the marketplace…until now. Thanks for your time.

]]> By: Sylvie Laitre http://www.hotelmarketingstrategies.com/power-of-predictability/comment-page-1/#comment-836 Sylvie Laitre Mon, 16 Nov 2009 17:02:03 +0000 http://www.hotelmarketingstrategies.com/?p=2610#comment-836 In our case, we provide predictable service by making sure we control as much of the process as possible. This means that besides regularly inspecting our member hotels (by contacting each traveler that we send to any of the properties after they return home) we also have a corporate pre-arrival concierge that makes sure our hotels are ready to receive a traveler and know what their special needs and/or interests are. We rely on them for the in-house service level but set the stage—and standard—before anyone even walks through the door. From the traveler's perspective, no matter which of our hotels they visit, they'll always be in touch with the Mexico Boutique Hotels concierge and made to feel safe and welcome. In our case, we provide predictable service by making sure we control as much of the process as possible. This means that besides regularly inspecting our member hotels (by contacting each traveler that we send to any of the properties after they return home) we also have a corporate pre-arrival concierge that makes sure our hotels are ready to receive a traveler and know what their special needs and/or interests are. We rely on them for the in-house service level but set the stage—and standard—before anyone even walks through the door. From the traveler’s perspective, no matter which of our hotels they visit, they’ll always be in touch with the Mexico Boutique Hotels concierge and made to feel safe and welcome.

]]> By: Gianluigi Cuccureddu http://www.hotelmarketingstrategies.com/power-of-predictability/comment-page-1/#comment-834 Gianluigi Cuccureddu Mon, 16 Nov 2009 09:43:41 +0000 http://www.hotelmarketingstrategies.com/?p=2610#comment-834 By only promising what you can constantly offer. No peaks which can turn people off when experiencing the hotel more than one time. By only promising what you can constantly offer. No peaks which can turn people off when experiencing the hotel more than one time.

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