Comments on: Re-think Your Metrics: Travel Booking Isn’t Linear (Tom McCallum interview, Part 1) http://www.hotelmarketingstrategies.com/re-think-your-metrics/ Internet Marketing Ideas for Your Hotel Mon, 30 Jan 2012 16:48:14 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Last minute travel http://www.hotelmarketingstrategies.com/re-think-your-metrics/comment-page-1/#comment-2212 Last minute travel Sun, 18 Jul 2010 12:58:05 +0000 http://www.hotelmarketingstrategies.com/?p=2884#comment-2212 This is a very informative article. I am glad to have discovered your blog. I will definitely promote this blog among my circle of friends This is a very informative article. I am glad to have discovered your blog. I will definitely promote this blog among my circle of friends

]]> By: Mihir Nayak http://www.hotelmarketingstrategies.com/re-think-your-metrics/comment-page-1/#comment-938 Mihir Nayak Thu, 21 Jan 2010 05:33:29 +0000 http://www.hotelmarketingstrategies.com/?p=2884#comment-938 "Every single resource you spend on marketing needs to answer the question:How will people get to our website?” Really amazing post, Josiah! It concurs with exactly what we are doing to market our 4 suite Heritage Hotel in Goa, India. While previously, I was more worried about how the ad looks, I am making sure that this time around there is a clear call to action i.e. www.mitaroy.com is my website, its underlined and in blue, and after looking at my ad, I want you to come and visit my website. That said, I am still including a telephone number for all those not so net savvy customers. Cheers! Mihir “Every single resource you spend on marketing needs to answer the question:How will people get to our website?”

Really amazing post, Josiah!

It concurs with exactly what we are doing to market our 4 suite Heritage Hotel in Goa, India.

While previously, I was more worried about how the ad looks, I am making sure that this time around there is a clear call to action i.e. http://www.mitaroy.com is my website, its underlined and in blue, and after looking at my ad, I want you to come and visit my website.

That said, I am still including a telephone number for all those not so net savvy customers.

Cheers!
Mihir

]]> By: Josiah Mackenzie http://www.hotelmarketingstrategies.com/re-think-your-metrics/comment-page-1/#comment-937 Josiah Mackenzie Thu, 21 Jan 2010 05:11:48 +0000 http://www.hotelmarketingstrategies.com/?p=2884#comment-937 You're right - it's important to optimize for the right keywords: keywords that attract people looking to buy. You’re right – it’s important to optimize for the right keywords: keywords that attract people looking to buy.

]]> By: Brennan http://www.hotelmarketingstrategies.com/re-think-your-metrics/comment-page-1/#comment-935 Brennan Wed, 20 Jan 2010 16:17:06 +0000 http://www.hotelmarketingstrategies.com/?p=2884#comment-935 Website optimization is something that many overlook while going for keywords in the search engines that will bring them a lot of traffic. A keyword could bring you eight to nine thousand unique visitors a day but that doesn't do you much good if the keyword doesn't convert into any bookings. Many places are better off optimizing for "buy" keywords where they may only get 100-300 visitors a day from the keyword but 3-5% convert into sales. Website optimization is something that many overlook while going for keywords in the search engines that will bring them a lot of traffic. A keyword could bring you eight to nine thousand unique visitors a day but that doesn’t do you much good if the keyword doesn’t convert into any bookings. Many places are better off optimizing for “buy” keywords where they may only get 100-300 visitors a day from the keyword but 3-5% convert into sales.

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