14 Ways Your Hotel Can Use Website Analytics
by Josiah Mackenzie on December 08, 2009
5 Comments
5 Comments
Understanding and using web analytics can unlock marketing strategies that can produce large profits for your hotel when acted on. Some of the top insights you can get:
- Know what visitors like and don’t like about your website
- Determine the most important pages on your site
- Watch the impact of adding new features or content
- You will know which campaigns worked, and which did not
- Discover the most important keywords for your hotel
- Track which sites are sending you the most traffic
- Learn which types of visitors are most likely to buy from you
- Find errors and glitches on your website
- Identify upselling opportunities on your website
- Quantify the contribution of online marketing to your overall business
- Which content keeps your visitors coming back
- Which countries you’re most effective in
- What time your website is most active: hour, day, week, month
- Develop a deeper understanding of your guests
Analytics is a form of feedback, and usually very accurate. By recording and observing how people interact with your web sites, you can learn what they really think about what you are providing.
It takes the guesswork out of internet marketing.
How are you using website metrics to direct your marketing?
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Article by Josiah Mackenzie // December 08, 2009
Josiah helps hospitality organizations use technology and the social web to provide better service and generate more profits.
+1 347 422 6784
Hi Josiah,
You make a good point about taking the guesswork out of marketing. The wonderful thing about analytics is, as you say, the accuracy one can find in the reported material.
It’s even more relevant for those hotels who choose to run blogs or to interact with their customers as it alows you to see who you’re reaching and who wants to talk to you.
Interesting post!
Thom
http://www.thegoodwall.com
I couldn’t agree more. I think bloggers (myself included) can tend to obsess over stats like page views or subscribers….and miss out on the extra level of detail that could help their marketing efforts.
A great web analytics provider that i have found is Clicktale. I use for my hotel websites and im getting great information and statistics from it to help me improve my site and hence my business.
Hi,
Interesting Indeed, using web matrics as a facilitator for marketing is an intelligent solution. Each and evrery digital marketing effort unless being monitored well cant provide the optimum results. This is the necessity to get into to the minutest details like which page of your website is getting most hits, your most ladning pages and exit pages.. With a detailed analysis of web matrics, marketing flows to the right direction. Its a flexible yet powerful tool which let you analyze traffic data resulting in a better targeted advertisements, intelligent marketing initiatives can be taken with its help.
All in all Web Metrics is a “must have” for marketing…
Meezz
hie
what an eye opener your web analytics were to me and my hotel. wecan now effectively market our website and be able to evaluate our weaknesesses and take neccessary corrective action so as to ensure that we maximise hotel bookings and ultimately profits.