ReviewPro’s City Rankings Project identifies the top hotels in each city by guest satisfaction

One of the initiatives I’m most excited about working on at ReviewPro is the City Rankings Project, which is ranking hotels in each city according to overall guest satisfaction. With so many different review sites and hotel ranking systems on the web today, many people are wanting to cut through all the noise and see these ratings in a single place. I see a growing realization that no single review source can be an accurate measure of online guest satisfaction.

A key competitive advantage that ReviewPro offers its clients is access to the Global Review IndexTM, which is an overall rating of guest satisfaction across 60+ review sites in 10 languages. It’s based on a proprietary algorithm developed with hotel groups, academics, industry experts, and statisticians – taking into consideration the relevance and importance of each individual online review.

A list like “Best Hotels in City X” obviously attracts a wide range of people for various reasons. But as a journalist and hotel industry analyst, one of the big opportunities I see these lists giving hotel marketing professionals is the ability to identify top performers – and then examining what they are doing to deliver extraordinary service. (My intention is to bring some of these stories to you as case studies in the future.)

Today we released lists of the most popular hotels in London, Barcelona, and Madrid, according to online guest reviews. See the list of hotels here, or read the full press release on HospitalityNet. Dozens of additional cities around the world will be covered in the months ahead, so keep an eye on the ReviewPro blog for the latest announcements.

If you have any feedback, questions, or suggestions for this research project, let me know in the comments below…

[Photo credit: chriszami]