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	<title>Comments on: Search Marketing for Hotels: Paid Placement or Natural Optimization?</title>
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	<description>Internet Marketing Ideas for Your Hotel</description>
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		<title>By: Josiah Mackenzie</title>
		<link>http://www.hotelmarketingstrategies.com/search-marketing-for-hotels-paid-or-free/comment-page-1/#comment-899</link>
		<dc:creator>Josiah Mackenzie</dc:creator>
		<pubDate>Thu, 24 Dec 2009 18:25:08 +0000</pubDate>
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		<description>Very good analogy!</description>
		<content:encoded><![CDATA[<p>Very good analogy!</p>
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		<title>By: Gianluigi Cuccureddu</title>
		<link>http://www.hotelmarketingstrategies.com/search-marketing-for-hotels-paid-or-free/comment-page-1/#comment-897</link>
		<dc:creator>Gianluigi Cuccureddu</dc:creator>
		<pubDate>Thu, 24 Dec 2009 07:25:29 +0000</pubDate>
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		<description>To use an analogy:
PPC is renting your land
SEO is owning your land

Both have different uniquenesses, like you mentioned. PPC is dynamic, SEO is long term etc.
The best strategy is an intertwined one making use of both tactics enhancing each other.

Best regards,
Gianluigi Cuccureddu</description>
		<content:encoded><![CDATA[<p>To use an analogy:<br />
PPC is renting your land<br />
SEO is owning your land</p>
<p>Both have different uniquenesses, like you mentioned. PPC is dynamic, SEO is long term etc.<br />
The best strategy is an intertwined one making use of both tactics enhancing each other.</p>
<p>Best regards,<br />
Gianluigi Cuccureddu</p>
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