Segment your email list by personas (not purchase history)

If you only create email offers based on purchase history, they are likely to become boring. People don’t always want to purchase the same thing they did in the past.

Furthermore, people travel for different reasons. Business travel-themed messages become irrelevant when the recipient is planning their vacation.

Instead, use personas when planning your email (and the rest of your marketing).

You should enter your email below to receive new tips like this each Monday morning:

Article by Josiah Mackenzie // May 05, 2010 Josiah partners with innovative hotel managers to help them use new media and the social web to create memorable guest experiences and increase profits. To bring him on your team, call him now: 1 (415) 347-6784

Comments

 

Write a Comment