Segment your email list by personas (not purchase history)
by Josiah Mackenzie on May 05, 2010
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If you only create email offers based on purchase history, they are likely to become boring. People don’t always want to purchase the same thing they did in the past.
Furthermore, people travel for different reasons. Business travel-themed messages become irrelevant when the recipient is planning their vacation.
Instead, use personas when planning your email (and the rest of your marketing).
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Article by Josiah Mackenzie // May 05, 2010
Josiah partners with innovative hotel managers to help them use new media and the social web to create memorable guest experiences and increase profits. To bring him on your team, call him now: 1 (415) 347-6784
