PhoCusWright@ITB: Selling Luxury Boutique Hotels

by Josiah Mackenzie on March 12, 2009 3 Comments

(Based on a keynote by Mr. & Mrs. Smith)

1) You must create trust with your potential guests. Have consistent pricing. Be transparent in your blog and communications.

2) Focus on building deep and meaningful relationships with your guests. Develop unique and personalized incentives to develop these.

3) Offer a human touch. Be careful about outsourcing functions such as phone sales. The closer your representatives are to your hotel, the better service and sales they can deliver.

4) Look for joint ventures outside the hospitality industry. Think about what your customer likes, and build lifestyle amenities around that. Select JV partners carefully for maximum impact. Don’t dilute your brand with too many alliances.

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Article by Josiah Mackenzie // March 12, 2009 Josiah spends pretty much all day, every day looking for ways you can use new media and the social web to improve your business. To bring him on your team, you should look at our Insider's Circle program here.

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Comments

 
  • Tamara // March 13, 2009 @ 9:04 am Reply

    Thanks for mentioning our speech – not sure I’m a fan of the picture though!

  • Josiah Mackenzie // March 13, 2009 @ 12:37 pm Reply

    Tamara, thanks for stopping by! I enjoyed your speech and followup interview.

    Yes, I need to find a better picture for this post…the lighting on the ones I took wasn’t too great. Any suggestions?

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