The 15 Minute SEO Tuneup (Checklist for Hotel Websites)

Have 15 minutes to spare?

Since search engine optimization (SEO) brings you free traffic, giving your site a quick tuneup could be one of the best uses of your time. (Note: this requires basic knowledge of HTML editing, so if that’s not your thing, send this to your web designer.)

Without further ado, here is my SEO Checklist for hotel websites:

Keywords

  • In the site URL?
  • Density between 2-5%?
  • In H1 and H2 headings?
  • At the beginning and end of your page?
  • In image ALT tags?
  • In Meta tags?
  • Avoid: keyword stuffing

Links

  • Keywords in anchor text of links to your site?
  • Quality sites (high pagerank) linking to you?
  • Similar sites linking to you?
  • Links from .edu and .gov sites?
  • Avoid: too many outgoing links
  • Avoid: linking to bad websites (low pagerank or link directories)

Meta tags

  • Description tag created?
  • Title tag – with a few top keywords?
  • Keywords tag?
  • Avoid: the Refresh tag

Content

  • Is your content frequently updated?
  • Is it unique?
  • Is the code standards compliant?
  • Avoid: old content
  • Avoid: invisible text (keyword stuffing)
  • Avoid: duplicate content
  • Avoid: flash content

Some more resources to help you build a search-friendly website:



You should enter your email below to receive new tips like this each Monday morning:

Article by Josiah Mackenzie // November 12, 2008 Josiah helps hospitality organizations use technology and the social web to provide better service and generate more profits.

Comments

 

Write a Comment