Cleartrip recently announced the addition of Panoramio photos to their hotel booking engine. Panoramio is a photo sharing website that organizes pictures by where they were taken – putting them on a map.
If you manage a hotel website, you could use Panoramio’s API to access their database of over 12 million photos, and help visitors get a better understanding of what there is to see around your hotel.
Using new technologies like this helps you create an destination resource website. By guiding a potential visitor’s discovery process, you reduce their need to go elsewhere for this information. It sells through education. (And you just might reduce your 3rd-party booking fees.)
Related posts:
- I need your design hotel photos
- Crowdsourcing example: bmi uses Flickr photos in web design
- 14 Ways Your Hotel Can Use Website Analytics
- Advantages (and disadvantages) of hotel blogging
- Using Personas in Hotel Marketing
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