Social media is better than any focus group
by Josiah Mackenzie on May 06, 2010
2 Comments
2 Comments
Stop thinking about generating revenue from social media for a moment. Instead, take advantage of the opportunities for feedback – it’s better than any focus group you could ever assemble.
- Use it to find out what your next promotion should be
- Use it to find out which services and amenities you should add
- Use it to find out what your web presence should look like.
- Use it to find out which loyalty rewards they value
The best ROI you’ll get in social media is from the insights you can receive.
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Article by Josiah Mackenzie // May 06, 2010
Josiah partners with innovative hotel managers to help them use new media and the social web to create memorable guest experiences and increase profits. To bring him on your team, call him now: 1 (415) 347-6784
I could not agree more with this post. Look for people talking about your business and use it. Find what they want, give it to them, and they will love you (and pay you at the same time).
Not only Social Media, Josiah, I think we should use every chance we get to listen to what people have to say about us.
Sir Richard Branson of Virgin goes around his planes with a small notebook and chats with his passengers. Can feedback get any better than that ?
Cheers
Mihir