Social media is never free
by Josiah Mackenzie on May 27, 2010
3 Comments
3 Comments
One of the biggest misconceptions about social media is that it’s free.
I think in the push for business adoption, it was presented as a free or low-cost promotional option.
Not true.
Social media will cost you. Time and money.
Oh, and just because social media will cost you something doesn’t mean it’s not worth taking part.
Even if it were the most costly communications channel we had, it would still be worth using.
Let’s just set expectations right from the start.
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Article by Josiah Mackenzie // May 27, 2010
Josiah helps hospitality organizations use technology and the social web to provide better service and generate more profits.
+1 347 422 6784
There is truly no such thing as a free lunch
Social Media definitely costs time and dedication.
But money ? How so ?
Cheers
Mihir
I think to a degree time is money – opportunity cost for things you could have done with that time.
I also believe it can be worthwhile to invest in good monitoring software that makes sure you catch everything.
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