Biggest Hits – Start Here
As this blog has grown with more and more content, I needed to have a place for first-time visitors to get a feel for what this blog is about. If you like what you see, you can receive free updates via RSS or email.
Marketing Strategy & Ideas
- Content Marketing: The key to staying relevant in the new web
- Email Marketing for Hotels: A Step-by-Step Guide
- 120 Marketing Ideas for Hotels in 2009
- 9 Ways to Reduce Your Marketing Budget in 2009 (Without Losing Revenue)
- A Practical Guide to Hotel Marketing Budget Planning
- Beating Negative Hotel Reviews: An Action Plan for Proactive Reputation Management
Web Presence
- Why You Need A Web Presence (And Not Just A Web Site)
- The #1 Mistake Most Hotel Websites Make
- What hotels can learn from ecommerce websites
- Give your web booking system a makeover
Blogging for Hotels
- 3-Point Analysis: Is Blogging for You?
- Advantages (and disadvantages) of hotel blogging
- Hotel Blogging Best Practices Series: Part 1, Part 2, Part 3, Part 4, Part 5
Social Media
- 5 tips for turning social media traffic into sales
- How to monetize social media in the hospitality industry
- 5 Simple Ways To Proactively Encourage Social Media Reviews
- Six Basic Types of Social Media (And Which Is Best For You)
- 9 Social Networking Travel Sites You Can’t Afford To Miss
- The 5 Groups To Target In Social Media Marketing
- Creating a hotel social media management routine
- Facebook for Hotel Marketing? We’ll pass…
- How To Use Twitter For Hospitality Marketing
- Cool trick: Using Twitter to sell more rooms
- A Hotel’s Guide to Using Flickr (Things I learned the hard way)
Online Advertising
- Pay-Per-Click: The Ultimate Hotel Advertising Method?
- Top 10 Reasons Hotels Should Invest in PPC Advertising
- 23 Questions You Must Ask PPC Management Companies
Search Engine Optimization
- The Snowball Effect (Plus: 3 Other Reasons To Focus on Organic Search Marketing)
- SEO for Hotel Websites – Best Practices for (re)Starting Right
- Top SEO Myths Exposed
- How to Dominate Local Search Results
- Local search for hotels: 10 factors that influence ranking
- The 15 Minute SEO Tuneup (Checklist for Hotel Websites)
- The 3 Types of Web Searchers (And How to Reach Each)
Real World Case Studies
- Viral video disaster: what NOT to do
- Hilton Anaheim’s multiple domain sales strategy
- The right way to interact with bloggers (The Roger Smith in NYC understands)
- Crowdsourcing example: bmi uses Flickr photos in web design
Interviews
- Exclusive Interview: TripAdvisor Explains Guidelines for Marketers
- Hotelier Interview: Tuncel Toprak of Witt Istanbul Suites
- How David Craig helped Hotel Teatro reach the top of TripAdvisor
- Bill Quiseng Interview: How to Succeed with Service
- Interview with Steve Stollerman of TVTrip
- Interview With Kevin Sturm: Hospitality Technology Trends
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