How Steve Lambert uses Twitter as General Manager of Radisson Nashua [Audio]
by Josiah Mackenzie on May 04, 2010
4 Comments
4 Comments
In today’s interview, I talk with Steve Lambert, General Manager of the Radisson Nashua Hotel. We discussed the practical details and day-to-day skills for using Twitter successfully, including:
- How they took advantage of a renovation and rebranding to launch their social media activity
- What types of content work best with Twitter
- How to gather stories for sharing online
- The system Steve built on his iPhone for capturing ideas as he finds them
- Does syncing Twitter and Facebook updates automatically work well?
- The metrics important to Steve
- How he attracts new followers
- Criteria for deciding who you should follow and interact with
- How to stay on topic while at the same time maintaining diversity in your updates
- Who in the hotel should be managing Twitter and your social media marketing
- How Steve involves his whole team in the process
- What’s next in social media
Listen here:
Bonus: The Twitter tools that Steve uses
Steve mentioned some of these tools in the interview – you may want to check them out for your own use:
- Itweet.net
- Twittearth
- Twinfluence
- Tweetmeme
- Futuretweets
- Song.ly
- Twiturm.com
- Tweetvisor
- Tweetvolume
- Asktwitr
- Backtweets
- Tweetbeep
- Friendorfollow
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Article by Josiah Mackenzie // May 04, 2010
Josiah helps hospitality organizations use technology and the social web to provide better service and generate more profits.
+1 347 422 6784
Steve is a local Social Media hero in Nashua, NH! The helpful Twitter tool he’s talking about is called FriendOrFollow.com. What he said about following back those that follow your company account is very important!
Very cool! I loved hearing Steve’s approach to social media
Could you be so kind and give us his twitter id? Thanks
Very interesting post. Thanks for sharing.