Stop Paying for Ineffective Advertising

“If your ads work, if you can measure them and they return more profit than they cost, why not keep buying them until they stop working?

And if they don’t work, why are you running them?” – Seth Godin

Either your advertising works or it doesn’t.  This is especially true online, where tracking performance is easier.

When is the last time you did an impartial audit of your campaign performance? It’s nice to do anytime, but especially important as we head into a new year.

Today, I encourage you to take a closer look at your marketing budget’s return on investment.  Ineffective advertising must be stopped immediately. For profitable campaigns, your budget should be unlimited.

Stop making advertising investments on blind faith or what you’ve done in the past.  Let numbers be your guide in 2009.