Comments on: New PR: Stories that Work (Tom McCallum interview, Part 2)

By: Mihir Nayak

Mihir Nayak — Fri, 29 Jan 2010 05:09:42 +0000

I totally agree Tom. Luxury with heritage is indeed a niche market that I aim to tap. Will keep you posted.

Cheers
M

By: Tom McCallum

Tom McCallum — Thu, 28 Jan 2010 22:48:42 +0000

Mihir

Why not focus on the latin angle more then ? Build a story around it.. luxury with heritage.. Portugal in India etc ? Just make sure you’re authentic.. but that’s the sort of way to get the thought process going

By: Josiah Mackenzie

Josiah Mackenzie — Thu, 28 Jan 2010 18:47:29 +0000

You got it!

By: Mihir Nayak

Mihir Nayak — Thu, 28 Jan 2010 16:22:03 +0000

Wow! A sparring session with a Caribbean heavyweight boxing champion!

As you correctly mention, the key here is to be unique. Even in a previous blog post, you highlight the fact that customers want to know, Why You?

At the Mitaroy Goa Hotel, our unique aspects are our 1000 sq ft Heritage Suites (only 4 of them in total) as well as our location in Asia’s last surviving Latin Quarter. I make sure I highlight them in the title and then mention them further on in the text.

Im still working on a good PR story to promote though…

Cheers
Mihir