Why I’m moving to a paid subscription model

Today the Hotel Marketing Strategies Insider’s Circle opens up for registration.

I’ll still be posting content here regularly, but there are a number of reasons I’m moving most of the “how to” content to this private membership site:

1. Creating detailed tutorials and guides is a very time and resource-intensive process. Subscription revenue will allow me to create world-class materials for members.

2. To make this a truly great resource, I’m bringing on a group of the best hotel marketing specialists, writers, and developers I know to give you access to some of the best material out there.

3. I don’t want everyone to have access. As much as I love the free exchange of ideas, a case can also be made for competitive advantage. There have been a couple situations where one of my competitors took my processes and used them against me. At the end of the day, our goal as marketers is to increase market share. A guest is either staying at our property, or at a competitor’s, right?

4. Supporting this site with a membership subscription helps me in turn support you in making your organization more profitable. If this blog doesn’t bring in revenue, I have to focus my priorities away from this blog. I’d rather focus here: creating great information for you to use.

Some of the new features I think members will love the most are:

1. A focus on interviews with the best minds in marketing today
2. Webinars where subject matter experts show you how it’s done
3. Forms, checklists, and startup guides you can give to your team
4. Ask for it, and we’ll make it: tell me if you need a tool, and we’ll try to make it for you

The purpose of this program is to give you the equivalent of a whole team of marketing professionals on your staff….for a fraction of the price. It will become your toolbox for increasing profitability.

There are four levels of access: you can select the access option that suits you best here.

For enterprise licensing or corporate discounts, please call me directly at +1 415 671 6235 and we can discuss.