Brian points out an eye-opening study recently conducted by the Opinion Research Corporation for Cone. According to the online survey, 93% of social media users thought companies should be using social networks.
What do these people want from a company engaging in social media networks? The top three responses were Problem Solve (43%), Solicit Feedback (41%) and Provide new ways to interact with brand (37%).
If you’re thinking about getting involved in social media, hopefully this will give you some direction on the path to take. Clearly, your potential customers want to interact with you – but they’re not looking for another sales pitch.
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Related posts:
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- 5 Simple Ways To Proactively Encourage Social Media Reviews
- Secrets to writing a social media policy that actually means something
- Fun & easy guide to wasting time in social media
- Six Basic Types of Social Media (And Which Is Best For You)
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