Online Survey: 93% Think Companies Should Use Social Media

Brian points out an eye-opening study recently conducted by the Opinion Research Corporation for Cone.  According to the online survey, 93% of social media users thought companies should be using social networks.

What do these people want from a company engaging in social media networks?  The top three responses were Problem Solve (43%), Solicit Feedback (41%) and Provide new ways to interact with brand (37%).

If you’re thinking about getting involved in social media, hopefully this will give you some direction on the path to take.  Clearly, your potential customers want to interact with you – but they’re not looking for another sales pitch.