Online Survey: 93% Think Companies Should Use Social Media

Brian points out an eye-opening study recently conducted by the Opinion Research Corporation for Cone.  According to the online survey, 93% of social media users thought companies should be using social networks.

What do these people want from a company engaging in social media networks?  The top three responses were Problem Solve (43%), Solicit Feedback (41%) and Provide new ways to interact with brand (37%).

If you’re thinking about getting involved in social media, hopefully this will give you some direction on the path to take.  Clearly, your potential customers want to interact with you – but they’re not looking for another sales pitch.

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Article by Josiah Mackenzie // November 11, 2008 Josiah spends pretty much all day, every day looking for ways you can use new media and the social web to improve your business. To bring him on your team, you should look at our Insider's Circle program here.

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