Hotel Marketing Strategies Blog » ROI http://www.hotelmarketingstrategies.com Internet Marketing Ideas for Your Hotel Wed, 08 Sep 2010 07:00:01 +0000 en hourly 1 http://wordpress.org/?v=3.0 Return On Objectives is the new ROI http://www.hotelmarketingstrategies.com/return-on-objectives/ http://www.hotelmarketingstrategies.com/return-on-objectives/#comments Mon, 03 May 2010 07:00:19 +0000 Josiah Mackenzie http://www.hotelmarketingstrategies.com/?p=3456 Because new media marketing channels differ so widely, it is nearly impossible to do an apples-to-apples comparison on effectiveness. At best, we create a different set of performance metrics and success measurements for each platform.

That’s fine, but it makes high-level marketing strategy decisions difficult. What services and websites are worth your time?

To assist you with these decisions, evaluate Return On Objectives (ROO) instead of Return on Investment (ROI).

For example: if service is a top strategic focus for you, it is possible to quickly compare the diverse range of social networks – and see which ones are allowing you to serve guests the best.

What social media objectives are you measuring for?

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A list of suggested objectives, and tools to match these objectives to specific platforms, are now available in our Insider’s Circle membership site.

]]> http://www.hotelmarketingstrategies.com/return-on-objectives/feed/ 0 The Snowball Effect (Plus: 3 Other Reasons To Focus on Organic Search Marketing) http://www.hotelmarketingstrategies.com/the-snowball-effect/ http://www.hotelmarketingstrategies.com/the-snowball-effect/#comments Sun, 12 Oct 2008 03:07:33 +0000 Josiah Mackenzie http://www.hotelmarketingstrategies.com/?p=171 The snowball effect of organic search marketing works like this: The higher your hotel’s website ranks in search engines for relevant phrases, the more people will find you.  These people include prospective guests, reviewers, and journalists.  The more people find you, the more coverage and attention you’ll receive on other websites.   This in turn brings you even more links and a higher search ranking.

Once started, search optimization is a virtuous cycle providing long-term benefits to your hotel.

Still not convinced of the benefits of natural search marketing?  Here’s a few more reasons you need to start now:

1) It’s affordable.  You may choose to hire a specialist to optimize your website, but you won’t pay an ongoing monthly expenditure for advertising.

2) There’s no risk.  With other forms of promotion, you could make a wrong decision and find out (months later) that you’ve wasted thousands of dollars.  This doesn’t happen when you invest in search engine optimization (SEO).  Making the proper adjustments now will benefit you for years to come.

3) It provides the best quality of prospective guests – more than any other marketing or advertising medium.  People will come to your website are actively looking for you and what you have to provide.  Since the visit is guest-initiated, they will be more engaged with the message on your hotel website.

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