The only thing people look for online

by Josiah Mackenzie on October 26, 2009

When someone types a search query into Google, they are giving us a problem to solve. The website that answers their question in the fastest and most helpful manner will be the one that wins their attention.

At first, people don’t care about brands, URLs, or individual business names. The only thing they want is answers to their questions.

Every time someone performs a search online, they’re giving you the opportunity to provide this solution. They’re giving you a chance to earn their business.

How are you providing solutions to your guests’ problems?

You should enter your email below to receive new tips like this each Monday morning:

Article by Josiah Mackenzie // October 26, 2009 Josiah spends pretty much all day, every day looking for ways you can use new media and the social web to improve your business. To bring him on your team, you should look at our Insider's Circle program here.