The only thing people look for online

searchWhen someone types a search query into Google, they are giving us a problem to solve. The website that answers their question in the fastest and most helpful manner will be the one that wins their attention.

At first, people don’t care about brands, URLs, or individual business names. The only thing they want is answers to their questions.

Every time someone performs a search online, they’re giving you the opportunity to provide this solution. They’re giving you a chance to earn their business.

How are you providing solutions to your guests’ problems?



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Article by Josiah Mackenzie // October 26, 2009 Josiah helps hospitality organizations use technology and the social web to provide better service and generate more profits.

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