When someone types a search query into Google, they are giving us a problem to solve. The website that answers their question in the fastest and most helpful manner will be the one that wins their attention.
At first, people don’t care about brands, URLs, or individual business names. The only thing they want is answers to their questions.
Every time someone performs a search online, they’re giving you the opportunity to provide this solution. They’re giving you a chance to earn their business.
How are you providing solutions to your guests’ problems?
Related posts:
- The concierge approach to hotel marketing online
- Why people don’t trust your blog (And how to fix that)
- Where guests go to complain online
- Interview with an Irish Hotelier that consistently receives rave reviews online
- The Twitter Effect: How last week’s post reached 100,000+ people in 36 hours
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