The right way to interact with bloggers (The Roger Smith in NYC understands)

One of my earlier posts covered ways hotels can reach out to bloggers, and browsing Chris Brogan’s blog today turned up a fantastic example of this.

When Chris was planning a trip to New York, he let his Twitter followers know. Moments later he’s directed to the Roger Smith Hotel, and notified of a special blogger’s rate ($125!). Upon booking, he received a free upgrade to a suite…and the hotel later hosted a Tweetup. Such a great experience, he even shot a video about it:

Can you imagine the value of this exposure? Tens of thousands of blog readers saw this, and guess what hotel they’ll check next time they visit New York?

To Adam Wallace and Brian Simpson and the Roger Smith Hotel management: I salute you. You truly understand the new rules of hotel marketing.