The Snowball Effect (Plus: 3 Other Reasons To Focus on Organic Search Marketing)

The snowball effect of organic search marketing works like this: The higher your hotel’s website ranks in search engines for relevant phrases, the more people will find you.  These people include prospective guests, reviewers, and journalists.  The more people find you, the more coverage and attention you’ll receive on other websites.   This in turn brings you even more links and a higher search ranking.

Once started, search optimization is a virtuous cycle providing long-term benefits to your hotel.

Still not convinced of the benefits of natural search marketing?  Here’s a few more reasons you need to start now:

1) It’s affordable.  You may choose to hire a specialist to optimize your website, but you won’t pay an ongoing monthly expenditure for advertising.

2) There’s no risk.  With other forms of promotion, you could make a wrong decision and find out (months later) that you’ve wasted thousands of dollars.  This doesn’t happen when you invest in search engine optimization (SEO).  Making the proper adjustments now will benefit you for years to come.

3) It provides the best quality of prospective guests – more than any other marketing or advertising medium.  People will come to your website are actively looking for you and what you have to provide.  Since the visit is guest-initiated, they will be more engaged with the message on your hotel website.