The Snowball Effect (Plus: 3 Other Reasons To Focus on Organic Search Marketing)
3 Comments
The snowball effect of organic search marketing works like this: The higher your hotel’s website ranks in search engines for relevant phrases, the more people will find you. These people include prospective guests, reviewers, and journalists. The more people find you, the more coverage and attention you’ll receive on other websites. This in turn brings you even more links and a higher search ranking.
Once started, search optimization is a virtuous cycle providing long-term benefits to your hotel.
Still not convinced of the benefits of natural search marketing? Here’s a few more reasons you need to start now:
1) It’s affordable. You may choose to hire a specialist to optimize your website, but you won’t pay an ongoing monthly expenditure for advertising.
2) There’s no risk. With other forms of promotion, you could make a wrong decision and find out (months later) that you’ve wasted thousands of dollars. This doesn’t happen when you invest in search engine optimization (SEO). Making the proper adjustments now will benefit you for years to come.
3) It provides the best quality of prospective guests – more than any other marketing or advertising medium. People will come to your website are actively looking for you and what you have to provide. Since the visit is guest-initiated, they will be more engaged with the message on your hotel website.
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Well, it is quite darn hard to get your site listed in top 10 or even top 30. Ok maybe you get it listed but then keeping it there. You need all these incoming links from other sites to keep your site up and for that you need to spend a lot of time and money and effort to accomplish. Also finding sites where you could link to your site is pretty darn hard also. So yea, it is easy to hire someone doing optimization but the results are so so now that EVERYONE is doing the same thing.
Very true, Mike; it is hard to stay in a top-spot.
I also agree that it takes a lot of time and effort, which certainly have value, but I don’t think it necessarily takes a lot of money.
If your website knows its audience and creates better content, more consistently, and with more reader/blogger interaction than the other sites trying to reach your audience, you naturally increase the odds of getting linked to.
Getting to and staying at the top takes a lot of patience, commitment, experimentation and adaptation, but it’s worth it, if you’re passionate enough about your business/site to see it through.
And if you’re not passionate enough about what you’re doing to put in the necessary work, maybe you could tweak your business and target-audience until you are?
Good luck, Mike!
Katie