This Week in Hotels, August 8: How social you should be on Twitter, and what website metrics really matter

by Josiah Mackenzie on August 08, 2010 3 Comments

In this week’s episode of This Week in Hotels, Guillaume and I discuss:

  • Four Seasons only follows their other hotels on Twitter @fourseasons. What message does this send? Should you follow back everyone who follows you on Twitter?
  • Why number of followers on Twitter isn’t the same thing as influence (an account with fewer followers may actually reach more people)
  • Which website metrics are important to watch – and how to choose them
  • The numbers Guillaume and I track for our own blogs, and how often we monitor them
  • Website review: Why we think Room with a View such a great hotel destination blog (Plus: the importance of having a local writer for your blog)

Watch the show:

Do you prefer the audio version to listen on the go? Grab the mp3 file here.

Please send in your comments, questions, or suggestions for next week’s show!



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Article by Josiah Mackenzie // August 08, 2010 Josiah helps hospitality organizations use technology and the social web to provide better service and generate more profits.

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Comments

 
  • Diana Driscoll // August 9, 2010 @ 11:24 pm Reply

    Great information, Guys, and generous as usual. Thank you! (The office was a little disappointed that our poll of what you two may be drinking had to go by the way-side, but otherwise GREAT!). :)
    Diana

  • Diana Driscoll // August 10, 2010 @ 10:24 am Reply

    :) If it weren’t for Starbuck Double Shot Espresso, I’d probably be watching sit-com reruns all day. And in France, I understand something is wrong if you aren’t chillaxin’ with a beer…
    I love the addition of your web-site reviews, BTW. When we’re ‘on the inside’, it’s easy to overlook things that an “professional outsider” notices right away. Thank you for your insights!

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