This Week in Hotels: June 27th, 2010 [Video]

by Josiah Mackenzie on June 27, 2010 6 Comments

Guillaume (from Hotel Blogs) and I are going to start doing a weekend video chat, spending 10-15 minutes discussing a few news items that caught our attention during the week.

Here’s the first episode:

In it, we discuss:

* Does Twitter encourage complaints? Does that matter?
* OTAs bid on hotel’s names in PPC – what should you do about that?
* How to filter the gold from the noise in social media

We would love your feedback: what do you like and not like about this first episode? What types of content would you like included? How can we make this better?

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Article by Josiah Mackenzie // June 27, 2010 Josiah partners with innovative hotel managers to help them use new media and the social web to create memorable guest experiences and increase profits. To bring him on your team, call him now: 1 (415) 347-6784

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Comments

 
  • Diana Driscoll // June 28, 2010 @ 1:32 pm Reply

    Josiah, I’m so glad that you’ve started this video chat series! Your first topic about the possibility of encouraging twitter complainers was something I came across and was happy to hear two experts kick it around, also. There is something visceral in a face-to-face chat that you just can’t duplicate in writing, don’t you think? Ironically, I had the same “wow” reaction that you two shared when you ‘first met’ on this video, and welcome the visual communication as a part of your overall communication styles.
    Great info as always, Josiah, and I am only one of many who remain grateful to you for sharing so much!

    • Josiah Mackenzie // June 29, 2010 @ 11:30 am

      Thanks very much for your feedback, Diana! I’m glad you like this format. I’d have to agree: the face to face chat seems a little more engaging than other post types I do. This should be fun!

  • Dale Dyck // June 28, 2010 @ 8:10 pm Reply

    Social media has an ever-increasing influence on the Hotel industry, and every other industry for that matter.

    I don’t think that tweeting will necessarily increase complaints as much as it will increase thye sharing of complaints, the amount of people that information can be shared with, and, the immediacy with which it can be shared.

    I think we’ll see more and more Hotel companies employing someone who does nothing but monitor and contribute to social media sites.

    • Josiah Mackenzie // June 29, 2010 @ 11:32 am

      You’re probably right, Dale. For small hotels it may be a resource issue, but with my partner Insider’s Circle hotels we try to bring 2-5 people together who can dedicate 10 minutes a day to social media monitoring and responses. It seems to work well so far…

  • Are Morch // June 30, 2010 @ 1:09 pm Reply

    Hi Josiah.

    I also enjoy this concept. Great way to get out the message. My only problem here was that I had a hard time hearing Guillaume, so did not get all his response here. Do you have a transcript of the discussion?

    Cheers.. Are

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