Tripr hotel video reviews: the future of user-generated content?

by Josiah Mackenzie on March 06, 2009

Tripr brings a new dimension to guest hotel reviews, allowing visitors to upload their video reviews. When someone books a room after viewing the video, the filmmaker receives a comission.

From their about page:

If you’re staying in the hotel anyway, you can put your video camera to use. There are a few requirements though to qualify: videos must have “good camera work”, good lighting, original sound, and the video clips should be a minimum of 30 and a maximum of 120 seconds long.

Because videos are created by the travelers themselves, you will get a good impression of the hotel before making a booking. Moving images are much more realistic than the often outdated pictures of hotels.

As a hotelier, you need to be aware your guests are probably already uploading videos about your hotel to sites like YouTube. I think Tripr’s revenue-sharing model will encourage more quality content being shared: a positive trend in user-generated content.

What do you think?

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Article by Josiah Mackenzie // March 06, 2009 Josiah helps hospitality organizations use technology and the social web to provide better service and generate more profits.