Tripr hotel video reviews: the future of user-generated content?

by Josiah Mackenzie on March 06, 2009

Tripr brings a new dimension to guest hotel reviews, allowing visitors to upload their video reviews. When someone books a room after viewing the video, the filmmaker receives a comission.

From their about page:

If you’re staying in the hotel anyway, you can put your video camera to use. There are a few requirements though to qualify: videos must have “good camera work”, good lighting, original sound, and the video clips should be a minimum of 30 and a maximum of 120 seconds long.

Because videos are created by the travelers themselves, you will get a good impression of the hotel before making a booking. Moving images are much more realistic than the often outdated pictures of hotels.

As a hotelier, you need to be aware your guests are probably already uploading videos about your hotel to sites like YouTube. I think Tripr’s revenue-sharing model will encourage more quality content being shared: a positive trend in user-generated content.

What do you think?

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Article by Josiah Mackenzie // March 06, 2009 Josiah spends pretty much all day, every day looking for ways you can use new media and the social web to improve your business. To bring him on your team, you should look at our Insider's Circle program here.