Should your hotel use Tumblr instead of WordPress?
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Ever since I started blogging about eight years ago, I’ve been a huge supporter of the WordPress blogging software. I still love it, and think it’s still probably the best all-around platform. If for no other reason, the huge number of 3rd-party themes and plugins make it a very customizable solution.
But as I work with hotels on starting blogging initiatives, the big thing most people lack is the time to write posts. Even though you don’t have to write a 500-word article each time, the thought of having to sit down at a keyboard and write a new post can be intimidating.
So I’ve been looking at some alternatives, and experimented quite a bit with Tumblr recently.
I know it’s not brand-new technology, and many others have been using this for a while.
With the little testing I’ve done so far, what I like about Tumblr is how simple it is. You can get a blog up and running in about 15 minutes, and there’s no cost. Even better, it seems to encourage multimedia publishing, with sharing photos, video, and audio very easy.
It seems that hotels interested in lifestyle blogging would find this a natural fit.
Morgans Hotel Group starts tumbling
A few days ago, Morgan’s Hotel group received some publicity for their new Tumblr “back of house” blog. As you can see, they’re reaching a specific lifestyle audience:
The content looks a bit unorganized right now, but I’m interested to watch as this develops.
Blogging can be easy
So maybe this works for you, or maybe it doesn’t – but I just wanted to let you know blogging can be simple. Whichever platform you use, just make sure you get out there and do it!
Has anyone else tried Tumblr? Share your experience in the comments below…
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Hi
I would recommend shifting your Blogger blogs to WordPress instead.
It is really easy to export your entire Blogger blog to WordPress at the click of a button, instead of having to copy and paste older posts.
The interface of Blogger is really crappy indeed, compared to the new free WordPress themes. And may I suggest the free blogging software and hosting at WordPress.com
Plus WordPress has great SEO so you don’t really lose much of your SEO work in the long run. And if you’re readers come from Twitter, Facebook or Google they really don’t mind too much where your blog is hosted. You can even take your domain name with you to WordPress.
Tumblr is mainly for those who have motivational issues blogging or who are just starting out. I presume neither is the case with you.
You can also use Tumblr side by side for short posts or new media, something like a multimedia Twitter equivalent.
Hope that helps.
Cheers
Mihir
Thank you! I do really like the idea of being able to “re-blog” like through tumblr. But you are right on all counts. I might like to pass the blog over to the hotel on property at some point, so it also makes me think of Tumblr. I will slow down and review tumblr a bit more. But I think I like the functionality of wordpress, for sure. Thanks for your thoughts and your time!
MH
Btw, you can also like and re blog a post using WordPress now…I think it’s called ‘Re-Blog’ !
Cheers
Mihir
Hi All!!! This blog is absolutely fantastic! Lots of great information and inspiration, both of which we all need! Thanks for providing such useful information. Your thought process is wonderful. The way you express yourself is awesome. I really appreciate your professional approach.
Actually, wordpress can do anything you can do with tumblr. You can setup a blog using wordpress in less than 15 minutes and it’s not just free, you can also earn blogging in wordpress (adsense anyone?)
It’s true, but I personally find Tumblr a bit simpler to set up – and I’ve setup a lot of WordPress blogs.
Also, I feel trying to monetize via Adsense could distract from your primary purpose of selling hotel rooms, right?