Twitter can be a powerful promotional tool for your blog or website, but it also makes a great supplement.
Twitter adds personality to your brand
Many top blogs are becoming like online magazines. Staffed by full-time professional writers, there is a tendency to become overly factual.
But through a Twitter account, many corporate bloggers feel more free to be themselves and lighten up a bit. By bringing these two tools together, you can provide both informative content and a little personality behind it.
Twitter helps you get to know your readers
Blog discussions in the comment section can serve the same function, but I find them to be less spontaneous than the back-and-forth nature of Twitter. For any blogger, it’s important to build relationships with your readers, and regular communication is the way to do that.
Twitter expands your network
I’ve probably met more new people through Twitter than any other social networking tool. Whether it’s another blogger or a business you wanted to find, Twitter can help open doors and establish connections.
Twitter is an idea goldmine
If you follow the right people, just watching the tweets stream by for a few minutes can give you lots of fresh ideas and interesting links. I use TweetDeck to carefully monitor a select group of people’s tweets, and usually check in a few times each day.
Additionally, you can get a lot of very good ideas by asking questions to your followers. Whether you just want a second opinion on your logo design, or need to do a more in-depth survey, it’s a very convenient to have real time feedback.
Twitter is also a great research tool
Twitter is a recorded stream of consciousness of the web. Entering keywords into search.twitter.com helps you measure the pulse of what people are thinking.
Twitter is the preferred subscription method for some
Some people would rather receive your blog updates on Twitter than through RSS or email. Whether the motive is accessibility or security, cross-promoting blog updates on Twitter is a good idea for these people.
Let me ask you: Does Twitter help you as a blogger? Drop by my shiny new Twitter page and let me know.
Related posts:
- How to use Twitter to promote your blog
- Why you should blog: Two compelling numbers (Blog World)
- Blog for Guests’ Hotel Blog List (150 Examples of Hotel Blogging)
- Linking or sharing info on Twitter: Which do you prefer?
- The Twitter Effect: How last week’s post reached 100,000+ people in 36 hours
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Twitter is a powerful tool for any website or blog. By bringing these two tools together, you can provide both informative content and a little personality behind it.