How To Use Twitter For Hospitality Marketing
Twitter is one of the fastest-growing social media networks, a microblogging tool that allows its users to make text-based posts in 140 characters or less. An estimated 5.5 million people now use the service, with website traffic up 573% over the past year according to Compete:
The whole service is based around letting you answer the question, “What are you doing now?” While this may initially seem like a waste of time with little relevance to a hotel marketer, many organizations have found it useful as a one-to-many broadcasting tool.
Here are some ideas for using Twitter in the hospitality industry:
- First, use Twitter Search to see what people are saying about you, your competitors, your area, and your industry
- Like most of social media, Twitter isn’t just about pushing what you have to sell. Try to be genuinely hepful to your followers. (JetBlue shares travel tips)
- Share ideas and links to interesting stuff you find.
- Ask your followers for advice on new ideas. (Get way to get concise, helpful feedback.)
- Break news on Twitter, especially if it affects your web presence
- Use it as a tool to improve your customer service (like Frank at Comcast)
- View Twitter as a way to build customer relationships, and show the human side of your company
So go sign up for an account today, and be sure to follow us on Twitter for all the latest hotel marketing tips.
