Universal McCann releases new social media numbers
by Josiah Mackenzie on August 19, 2008
1 Comment
1 Comment
Having a web site isn’t enough anymore. Now, the key to online market leadership for your hotel is establishing a web presence.
A new social media research report by Universal McCann puts some hard numbers behind this trend:
- 73% of online users read a blog (what guest experiences are they reading?)
- 57% join social networks (do you have a presence there?)
- 45% have started a blog (what will they say about your hotel?)
- 83% have viewed a video online (can they find one for you?)
- 36% think more positively about companies that have blogs (does your hotel have one?)
Some more insights for hotel marketers…
- The 3 most popular social media participation activities are watching videos, reading blogs, and viewing pictures.
- “In the world of social media, honesty is the only policy”
- Reputation management will become more important as social media participation grows
- Think globally; your customers are
Here’s the full report:
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Article by Josiah Mackenzie // August 19, 2008
Josiah spends pretty much all day, every day looking for ways you can use new media and the social web to improve your business. To bring him on your team, you should look at our Insider's Circle program here.
Thanks very much for posting our research. I love how you have used it for a specific context for a category. We are doing this for our clients and it really starts to come alive then.
keep your eye out on my slideshare or blog
http://thingsdonotchangewechange.blogspot.com/
as we are bringing out the next wave in a couple of months
thanks again