Universal McCann releases new social media numbers
by Josiah Mackenzie on August 19, 2008
1 Comment
1 Comment
Having a web site isn’t enough anymore. Now, the key to online market leadership for your hotel is establishing a web presence.
A new social media research report by Universal McCann puts some hard numbers behind this trend:
- 73% of online users read a blog (what guest experiences are they reading?)
- 57% join social networks (do you have a presence there?)
- 45% have started a blog (what will they say about your hotel?)
- 83% have viewed a video online (can they find one for you?)
- 36% think more positively about companies that have blogs (does your hotel have one?)
Some more insights for hotel marketers…
- The 3 most popular social media participation activities are watching videos, reading blogs, and viewing pictures.
- “In the world of social media, honesty is the only policy”
- Reputation management will become more important as social media participation grows
- Think globally; your customers are
Here’s the full report:
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Article by Josiah Mackenzie // August 19, 2008
Josiah helps hospitality organizations use technology and the social web to provide better service and generate more profits.
+1 347 422 6784
Thanks very much for posting our research. I love how you have used it for a specific context for a category. We are doing this for our clients and it really starts to come alive then.
keep your eye out on my slideshare or blog
http://thingsdonotchangewechange.blogspot.com/
as we are bringing out the next wave in a couple of months
thanks again