Comments on: Using Personas in Hotel Marketing http://www.hotelmarketingstrategies.com/using-personas-in-hotel-marketing/ Internet Marketing Ideas for Your Hotel Mon, 30 Jan 2012 16:48:14 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Hotel website optimization priorities: 43+ questions to ask yourself while designing « Hotel Marketing Strategies Blog http://www.hotelmarketingstrategies.com/using-personas-in-hotel-marketing/comment-page-1/#comment-2473 Hotel website optimization priorities: 43+ questions to ask yourself while designing « Hotel Marketing Strategies Blog Tue, 17 Aug 2010 07:02:09 +0000 http://www.hotelmarketingstrategies.com/?p=485#comment-2473 [...] we developed guest personas to help us decide what types of content to [...] [...] we developed guest personas to help us decide what types of content to [...]

]]> By: Segment your email list by personas (not purchase history) « Hotel Marketing Strategies Blog http://www.hotelmarketingstrategies.com/using-personas-in-hotel-marketing/comment-page-1/#comment-1599 Segment your email list by personas (not purchase history) « Hotel Marketing Strategies Blog Wed, 05 May 2010 07:02:17 +0000 http://www.hotelmarketingstrategies.com/?p=485#comment-1599 [...] use personas when planning your email (and the rest of your marketing). Posted in Email Marketing Article [...] [...] use personas when planning your email (and the rest of your marketing). Posted in Email Marketing Article [...]

]]> By: 130 Hotel Marketing Ideas for 2010 http://www.hotelmarketingstrategies.com/using-personas-in-hotel-marketing/comment-page-1/#comment-900 130 Hotel Marketing Ideas for 2010 Mon, 28 Dec 2009 07:02:45 +0000 http://www.hotelmarketingstrategies.com/?p=485#comment-900 [...] guest personas to help you develop content for each target [...] [...] guest personas to help you develop content for each target [...]

]]> By: 10 Ways to Improve Your Landing Pages http://www.hotelmarketingstrategies.com/using-personas-in-hotel-marketing/comment-page-1/#comment-755 10 Ways to Improve Your Landing Pages Tue, 29 Sep 2009 15:38:23 +0000 http://www.hotelmarketingstrategies.com/?p=485#comment-755 [...] – Understand your visitors. When you know what your target audience is looking for when they arrive on your website, you can provide that information quickly and [...] [...] – Understand your visitors. When you know what your target audience is looking for when they arrive on your website, you can provide that information quickly and [...]

]]> By: The #1 Mistake Most Hotel Websites Make | Hotel Marketing Strategies Blog http://www.hotelmarketingstrategies.com/using-personas-in-hotel-marketing/comment-page-1/#comment-521 The #1 Mistake Most Hotel Websites Make | Hotel Marketing Strategies Blog Sun, 31 May 2009 01:38:14 +0000 http://www.hotelmarketingstrategies.com/?p=485#comment-521 [...] here’s my advice: Develop separate pages on your site for each of your target guest personas. Share your unique selling points with each group in a different [...] [...] here’s my advice: Develop separate pages on your site for each of your target guest personas. Share your unique selling points with each group in a different [...]

]]> By: hhotelconsult http://www.hotelmarketingstrategies.com/using-personas-in-hotel-marketing/comment-page-1/#comment-333 hhotelconsult Tue, 20 Jan 2009 21:58:19 +0000 http://www.hotelmarketingstrategies.com/?p=485#comment-333 I understand the need to create content in the vein of your consumer's needs, but this is nothing more than demographic segmentation, and has been around for some time. Hotels have been constantly feeding print media and marketing to different segments. The only issue with hotel marketing is that they also treat social media with an umbrella approach, making it seem like typical marketing. Social media seems to demand a transparent, earnest attempt at communicating, rather than adopting a faux voice to better mimmick the consumer you are courting. In fact, it might be like slipping into a fake accent when speaking to someone of a foreign country. The intention might be well meaning, but it may come off as rude or condescending. Just a thought. I can't believe I typed so much. I understand the need to create content in the vein of your consumer’s needs, but this is nothing more than demographic segmentation, and has been around for some time. Hotels have been constantly feeding print media and marketing to different segments.

The only issue with hotel marketing is that they also treat social media with an umbrella approach, making it seem like typical marketing. Social media seems to demand a transparent, earnest attempt at communicating, rather than adopting a faux voice to better mimmick the consumer you are courting. In fact, it might be like slipping into a fake accent when speaking to someone of a foreign country. The intention might be well meaning, but it may come off as rude or condescending.

Just a thought. I can’t believe I typed so much.

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