The last few days my twitter stream was filled with people commenting on a viral video campaign gone wrong. Hong Kong’s Langham Hotel tried to create a series of videos promoting their hotel, but they backfired pretty badly.
The videos featured “tourists” having bad experiences in Hong Kong, then retreating to the hotel to recover.
Langham quickly responded by removing the videos and stopping the campaign. (Above video was republished by a blogger.) In a statement, the hotel said they were disappointed the satirical nature of the campaign was misunderstood.
Actor/marketing consultant Kay Ross distanced herself from the campaign, and gave her side of the story.
What do you think: was this just good fun, or did Langham cross the line here?
In my opinion, this campaign flopped due to lack of respect. How did they expect to attract more travelers to Hong Kong this way?
Elmer is right: don’t promote yourself at the expense of the city you’re located in.