Comments on: Top 5 Ways to Profit from a Positive Guest Review http://www.hotelmarketingstrategies.com/ways-to-profit-from-a-guest-review/ Internet Marketing Ideas for Your Hotel Mon, 30 Jan 2012 16:48:14 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Eric P http://www.hotelmarketingstrategies.com/ways-to-profit-from-a-guest-review/comment-page-1/#comment-2651 Eric P Mon, 20 Sep 2010 16:33:51 +0000 http://www.hotelmarketingstrategies.com/?p=1107#comment-2651 This is great information. I am designing a special offer landing page for a hotel and wanted to include some TA testimonials... However, the TA reviews are extremely long. I wonder what the legal (and otherwise) ramifications are if you only want to use a portion of a testimonial, take out certain sections, etc. A) Do we need to get any kind of permission from TripAdvisor? B) How important is it to confirm with the TA member you are going to use their testimonial and confirm the shortened version is OK with them (bearing in mind investment of time involved in doing this). It's alright if you don't answer this (or something you want to keep for Inner Circle members) but I just wanted to mention it as an issue I'm dealing with for the benefit of all. This is great information. I am designing a special offer landing page for a hotel and wanted to include some TA testimonials… However, the TA reviews are extremely long. I wonder what the legal (and otherwise) ramifications are if you only want to use a portion of a testimonial, take out certain sections, etc. A) Do we need to get any kind of permission from TripAdvisor? B) How important is it to confirm with the TA member you are going to use their testimonial and confirm the shortened version is OK with them (bearing in mind investment of time involved in doing this). It’s alright if you don’t answer this (or something you want to keep for Inner Circle members) but I just wanted to mention it as an issue I’m dealing with for the benefit of all.

]]> By: Setting expectations for happier guests « Hotel Marketing Strategies Blog http://www.hotelmarketingstrategies.com/ways-to-profit-from-a-guest-review/comment-page-1/#comment-1946 Setting expectations for happier guests « Hotel Marketing Strategies Blog Mon, 14 Jun 2010 13:16:53 +0000 http://www.hotelmarketingstrategies.com/?p=1107#comment-1946 [...] guest reviews in your marketing. Use the actual testimonial as the copy for your [...] [...] guest reviews in your marketing. Use the actual testimonial as the copy for your [...]

]]> By: Nuno Valinhas http://www.hotelmarketingstrategies.com/ways-to-profit-from-a-guest-review/comment-page-1/#comment-487 Nuno Valinhas Wed, 27 May 2009 11:36:13 +0000 http://www.hotelmarketingstrategies.com/?p=1107#comment-487 Hi Josiah, As always, great tips, great posts! We, at Tiara Hotels & Resorts, are currently seeing more and more referals precisely because of positive guest reviews. For example, in the past 6 months, our ranking in TripAdvisor has been uptades almost every two weeks. One tool that TripAdvisor provides to the hotels is the chance to directly input a html code with updated reviews or ranking positioning of the hotel. This is definitely one of my "to do" next steps, both in our website, as well as in our booking page. Clients don't want to know just how much it will cost. They want to get the idea, preferably from other clients, if the cost will match their expectations and they, of course, feel more secure when they're going to book the hotel. Cheers! Hi Josiah,

As always, great tips, great posts!

We, at Tiara Hotels & Resorts, are currently seeing more and more referals precisely because of positive guest reviews.

For example, in the past 6 months, our ranking in TripAdvisor has been uptades almost every two weeks. One tool that TripAdvisor provides to the hotels is the chance to directly input a html code with updated reviews or ranking positioning of the hotel. This is definitely one of my “to do” next steps, both in our website, as well as in our booking page.

Clients don’t want to know just how much it will cost. They want to get the idea, preferably from other clients, if the cost will match their expectations and they, of course, feel more secure when they’re going to book the hotel.

Cheers!

]]> By: Josiah Mackenzie http://www.hotelmarketingstrategies.com/ways-to-profit-from-a-guest-review/comment-page-1/#comment-483 Josiah Mackenzie Tue, 26 May 2009 21:30:46 +0000 http://www.hotelmarketingstrategies.com/?p=1107#comment-483 Thanks, Michael! I once heard someone say "Always give away your best secrets" - and that's sort of been my marketing mantra since :) Thanks, Michael! I once heard someone say “Always give away your best secrets” – and that’s sort of been my marketing mantra since :)

]]> By: hhotelconsult http://www.hotelmarketingstrategies.com/ways-to-profit-from-a-guest-review/comment-page-1/#comment-482 hhotelconsult Tue, 26 May 2009 19:14:08 +0000 http://www.hotelmarketingstrategies.com/?p=1107#comment-482 Funny Josiah... I know what you are talking about. You want to create discourse, conversation, collaboration... but you don't always want to give away your peach of a trick. Thanks for sharing, and we appreciate it quite a bit, as always. Cheers, and be well! Michael @hhotelconsult, @thehotelshotel, @foodbevfeed Funny Josiah… I know what you are talking about. You want to create discourse, conversation, collaboration… but you don’t always want to give away your peach of a trick. Thanks for sharing, and we appreciate it quite a bit, as always. Cheers, and be well!

Michael @hhotelconsult, @thehotelshotel, @foodbevfeed

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