Hotelier Highlights: June 19-25
3 Comments
Welcome to our new Saturday feature: sharing the week’s best hotel marketing posts, tech news, and any other inspiring or entertaining stories that we stumbled across. Enjoy!
- If you’re tired of all the social media noise, Mashable explains why we need a social media filter.
- What do you get when you cross a truly mobile internet with location-aware services? The (literal) information superhighway.
- Seth Godin proposes the pricing question of our time; “what’s included?”. We’re moving from one-time transactions to subscription-based sales. Are you considering the “lifetime” costs?
- Pragmatic consumers want assistance, not a hard-sell. Trendwatching.com explains how to build a BRAND BUTLER omnipresence.
- This September, The Plaza will offer iPads in each room, allowing guests to control their entire stay.
- The Wall Street Journal suggests Twitter and Facebook allow guests to get better service, while Adage wonders if we’re training people to whine.
What inspired you this week?

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I love your new Saturday feature, Katie.
What I would really like is to see an excerpt and maybe a commentary of the article links you give here.
You could maybe give us the links on Twitter and give us a single commentary on the top story of the week according to you.
Just a thought…
Cheers
Mihir
Thank you Mihir, and tweeting this feature is a great idea. I’ll pass it on to Josiah; he manages our twitter feed.
And if I ever get a personal Twitter, you’ll be the first to know
Warmest regards,
Katie
Hi Katie,
I’m beginning to like you already
If you retweet important links and information from other sources as well instead of just your own, then it merely establishes you as an authority in your field more strongly, which is what we should be aiming for in the long run.
I think its time you got a personal Twitter account yourself…as you say, all the cool kids have one and you don’t want to miss out…Twitter is a great way to voice your thoughts, opinions as well as your quirks
and hobbies…
Speaking of which, aren’t you @swimmkatieclapp on Twitter ?
Cheers
Mihir