When to stop tracking your marketing
by Josiah Mackenzie on February 23, 2009
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On this blog, I often emphasize the importance of developing and using metrics to measure the performance of your hotel marketing.
But sometimes, measuring your marketing limits its effectiveness.
David Meerman Scott has released an excellent free ebook, Lose Control of Your Marketing.
I recommend you download and read it immediately.
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Article by Josiah Mackenzie // February 23, 2009
Josiah spends pretty much all day, every day looking for ways you can use new media and the social web to improve your business. To bring him on your team, you should look at our Insider's Circle program here.
