Accelerate User Interaction With “White Hot” Online Touch Points

by Josiah Mackenzie on April 27, 2010

Where and when you ask for something on your website plays a HUGE role in how effective you are in getting people to perform whatever action you want them to take.

This works so well because you’re reaching people in the perfect frame of mind. After someone has emotionally and financially committed to your brand, opting in to receive messages from you is a logical next step.

Take recruiting Facebook fans, for example. You can be like 99% of hotels out there and include a Facebook button on your homepage. Or you can make a compelling offer immediately on your website booking confirmation page. In the limited testing we’ve done so far, Facebook pages that used to idle for months with just a few new fans now have hundreds.

Are you taking advantage of these “white hot” online touch points?

Hotel Marketing Strategies Insider’s Circle Silver members: sign in to access my favorite places to ask for website interaction, along with screenshots and instructions.

[photo credit: respres]

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Article by Josiah Mackenzie // April 27, 2010 Josiah helps hospitality organizations use technology and the social web to provide better service and generate more profits.