Why people don’t trust your blog (And how to fix that)
by Josiah Mackenzie on December 17, 2008
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According to new online research by Forrester, only 16% of all consumers who read corporate blogs trust them.
Does this mean you should give up blogging?
No.
It means you need to change how you blog.
Instead of focusing on yourself and your company, focus on providing information to your readers.
As Josh says, your goal is to make readers say “I like that. I don’t think of it as a company blog.”
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Article by Josiah Mackenzie // December 17, 2008
Josiah spends pretty much all day, every day looking for ways you can use new media and the social web to improve your business. To bring him on your team, you should look at our Insider's Circle program here.
