Why you should join our Insider’s Circle program

Hotel marketing is changing

Providing responsive communication, remarkable service, and memorable experiences isn’t something you can just farm out to an outside consultant or agency. And this means my work with hotels is evolving.

You need your employees involved

The hotels that use social media best nearly always have people on-property as their online representatives. In most situations, it makes little sense for me to try to be your online voice from thousands of miles away. Using social media from a distance is less authentic: it’s hard to absorb company culture when you’re not working onsite.

Working as a team

Because of this, I now prefer to come alongside a team of 2-5 people at a hotel, and empower them to use new media themselves. My team and I provide training, planning, advice, support, progress tracking, and oversight for the whole program.

Most of the hotel managers I talk with are extremely smart – they just don’t have enough time to oversee a comprehensive new media marketing initiative. But if we assemble a small team of your people who spend 10-20 minutes each day on new media, you can make a lot of quick progress. With this system, you make full use of your talent, and ensure online communication isn’t separated into one department or job title.

That’s why I created the Hotel Marketing Strategies Insider’s Circle: which is a combination of a library, community, and advisory services.

What we can work on together

Depending on what you want to accomplish, we can work on:

• Campaign strategy design
• Reputation monitoring and management
• Market research
• Website optimization
• Search optimization and web visibility
• Social media (Twitter, Facebook, Flickr, YouTube, etc)
• Email marketing
• Blogging and web publishing
• Analytics, measurement, and testing
• Guest service and experience design

If you want to discuss how this might look at your hotel, let’s talk.