Why You? Why Now?
by Josiah Mackenzie on January 18, 2010
1 Comment
1 Comment
This question from Seth Godin really had me thinking today, and I’d like to riff on it for a moment.
Not enough people clearly understand their organization’s value proposition.
Why you? Why should I pick your hotel over the others?
- Are you the coolest?
- The most luxurious?
- The newest?
- The most fun?
- The closest to area attractions?
- The most secluded?
- The best service?
- Heck, are you the worst?
You need to be the “-est” for something. Go for the extremes. Being in the middle is weak branding.
Why now? What’s so urgent?
- Did you just open?
- Completed a renovation?
- Offering a new package?
- Cool new amenities?
- Limited time rates?
A clear position combined with urgency is the best way to grow your profits.
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Article by Josiah Mackenzie // January 18, 2010
Josiah helps hospitality organizations use technology and the social web to provide better service and generate more profits.
+1 347 422 6784
That is very true!! Sometimes it is hard to define a clear concept when you have an existing product as a starting point , however select you target market and start shaping your service to best serve these people is the least you can do if you want to emerge in a very competitive industry like the hospitality one.
So be brave and make a choice!