[AUDIO] William Cotter on Social Media Marketing for Hotels in Europe (And Beyond)

Trying something a little new today: an audio interview. My conversation with William Cotter of Net Affinity (Dublin, Ireland) was originally going to be about social media in Europe, but we ended up covering a lot more.

You should listen to this call – regardless of where you live.

Some of the topics we discuss include:

1. How to select social media networks for your hotel
2. If Twitter reaches actual guests (or just other hotels and marketing people!)
3. Does direct, proactive selling work in social media?
4. How to track social media activity to sales
5. Tips for building an online fan base
6. Do contests really work?
7. How to balance personality and procedures for consistency
8. The challenge of managing social media off-property (and ways to get around this)
9. How to manage social media campaigns in multiple languages

Listen here:

William Cotter is managing director of Net Affinity, a Dublin-based agency serving the hotel industry. He also runs the website MarketingTimes.com

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I think this audio format could be valuable, but I need to improve production quality. There were a few tech glitches on my side during this call, and I know my interview skills could use a lot of improvement. So please tell me: how can I make these better for you?